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creative direction
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video production
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agency collaboration
S.W.A.T. – A Day in the Life
Campaign Goal - Bring fans behind the scenes of S.W.A.T. Season 8 with an immersive, action-packed “Day in the Life” feature, capturing the intensity and camaraderie of the cast.
Key Strategies
BTS Footage Analysis
Reviewed and curated exclusive behind-the-scenes footage submitted by David Lim to craft an authentic and engaging narrative.
Creative Direction & Collaboration
Provided strategic insights and storytelling guidance to an external agency, ensuring the final asset aligned with the show's brand and resonated with the audience.
Maximizing Engagement
Designed the content to highlight the energy, action, and real-life training that goes into S.W.A.T., driving anticipation for the new season.
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