content analysis
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executive reporting
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strategic insights
Building a Stronger Community—One Post at a Time
Covering Community wasn’t just about reporting numbers; it was about storytelling through data. Month after month, I refined how I communicated social performance, highlighting the strategy behind each viral moment. From tapping into nostalgic trends to aligning with pop culture moments, I showcased how Community remained relevant in the digital age. This project reflects my growth in translating engagement metrics into compelling insights, proving that strong social strategy goes beyond the numbers—it’s about knowing what makes fans hit replay.
3.5M+ Views
323.4K+ Likes
NOVEMBER '24
Daylight Savings Fear - The iconic "Daylight Savings" scene from Community featuring Abed's relatable and hilarious reaction to the time change quickly became a viral TikTok sensation. The clip's ability to tap into the universal frustration and confusion associated with daylight saving time, coupled with Abed's eccentric and comedic portrayal, resonated with a wide audience, sparking countless reactions, and discussions on the platform.
40K+ views
1.3K+ likes
Happy Birthday Gillian Jacobs! - This Community compilation featuring Gillian Jacobs' best moments resonated with TikTok's audience due to its humor, nostalgia, and strong visual appeal. The video's fast-paced editing and catchy music contributed to its success.
OCTOBER '24
352.8K+ views
49.3K+ likes
747K+ views
34K+ likes
168.5K+ views
2.6K+ likes
SEPTEMBER '24
Total Reach w/Collab
1.7M+
Total Reach w/Talent Support
3.02M+
531.5K+ views
45.7+ likes
264.4+ views
7.8K+ likes
Community: A Decade and a Half of Pop Culture Gold The 15th anniversary of Community has sent fans into a frenzy of nostalgia. To celebrate, we collaborated with Peacock and Sony Pictures TV, and the response was outstanding. The cast also joined in, reposting the post. As the celebration continues, fans eagerly anticipate the upcoming Community movie.
Beetlejuice Bugged Community! The iconic character Beetlejuice made surprise appearances throughout the beloved series Community. To coincide with the Beetlejuice movie, we teamed up with Peacock to highlight these memorable crossovers. From unexpected cameos to references in multiple seasons, Beetlejuice's presence in Community delighted fans.
JULY '24
3M+ views
141.5K+ likes
JULY '24
21.6K+ likes
17K+ views
425 likes
It’s a Brat Summer! - Diving in deep with the infamous brat summer trend, this piece drew in so many fans with a great performance. Honing in on this timely trend was a low lift high reward example.
Community's Nostalgic Powerhouse: Troy and Abed Drive Engagement! Troy and Abed bestie day post leads high performance for Community this month.The post's success highlights the enduring power of the show's characters and their relatable relationships. Fans' enthusiastic comments, echoing the sentiment of "if my friendship isn't like Troy and Abed's I don't want it!", demonstrate the deep connection viewers have with this dynamic duo.
118.7K+ views
12.1K+ likes
441K+ views
20.4K+ likes
JUNE '24
FEBRUARY - MAY '24
17M+ views
467K+ likes
Troy & Abed Show: A Meme Machine - We leveraged Troy Barnes and Abed Nadir in multiple social media posts that had a collective viewership of over 17M+. Troy and Abed’s antics are perfectly tailored for meme creation and sharing, leading to organic spread.
