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global
marketing

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content distribbution

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cross-team
collaboration

Campaign Goal

Strengthen fan engagement and build anticipation for Alex Rider Season 3 through immersive content, exclusive talent interactions, and a strategic social rollout.

Key Strategies

Strategic Social Rollout

Developed and executed a three-month content calendar, ensuring a steady stream of fresh and relevant content that kept fans engaged and eager for the premiere. This strategy sustained momentum and positioned Alex Rider Season 3 as a must-watch event.

Bringing Fans Closer:
Live Q&A with Guy Burt

Orchestrated a highly engaging fan Q&A with the Alex Rider screenwriter, carefully curating pre-submitted questions to maximize engagement. The series' devoted audience responded enthusiastically, generating high engagement and discussion across social channels.

Talent-Powered Content

Captivated fans with exclusive EPK interviews featuring cast members Thomas Levin (Yassen Gregorovich) and Jason Wong (Wolf). These assets provided behind-the-scenes insights and deepened audience investment.

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From script to screen, we kept fans on the edge of their seats—before Season 3 even dropped.

check out more of my work...

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